Art direction

• Dell

  Digital strategy

  Brand management
  Developed the digital strategy for all imagery assets on global Dell.com and all other Dell branded online properties. Wrote documentation and guidelines for the strategies developed while training partners and art directing new work.
  
  The Dell.com global redesign won the Webby in 2011 for the IT Hardware/Software category.

• More You

  Digital campaign strategy

  Digital brand management
  Developed the digital strategy for various new campaigns and how they will be executed on Dell.com and Dell's other online properties.

• Spring

  Digital campaign strategy

  Digital brand management
  Developed the digital strategy for various new campaigns and how they will be executed on Dell.com and Dell's other online properties.

• Mobile

  Dell mobile strategy

  Digital brand management
  Managed the imagery elements of Dell's new mobile app strategy to ensure all Dell branded apps created maintained alignment to the Dell site.

• Alienware

  Alienware

  Digital brand management
  Managed the brand elements and digital strategy for Alienware imagery to ensure their standards were maintained while aligning with the strategies in place for Dell.

• AFTS

  Art from the Streets

  User experience design and development
  Volunteered my time to rebuild the site in time for the 20th anniversary show and sale, with continued updates to update, improve the site and make it responsive.

• Pluck

  Pluck

  Brand development
  Rebranded Pluck for Demand Media, starting with a redesign and the web development of Pluck.com, including all other marcomm assetes to complete the rebranding initiative.

• Red tie
• Booth
• Blues
• Net
• NetQoS

Paintings

• Mirror
• Family
• Hugging
• Lake
• Fawn

All About Me (not the bees):

I'm an art director passionate about digital creative strategy and brand management currently working for Dell. Outside of work, you'll find me drawing and painting, gardening and taking in the outdoors in Austin, TX with my artist husband, David Poe, and our very large cat, Mojito Poe.

Portraits

Sketches

Journals